Pinterest, Google+, Tumblr, & Flickr



Pinterest-LogoThe 411 on Pinterest

  • Users upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.
  • The site was founded by Ben Silbermann in 2010.
  • Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the “Pin It” button, with Pinboards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members. The end result is that the “pin feed” of each user displays unique, personalized results.

For more on Pinterest: All About Pinterest

A Time Line:

  • In 2012, Pinterest no longer required a request or an invitation to join the site.
  • Later in 2012, Pinterest hired a new head of engineering who came from Amazon to overhaul platform analysis and website platform.
  • In October 2012, Pinterest launched business accounts allowing businesses to either convert their existing personal accounts into business accounts, or start from scratch.
  • In 2013, Pinterest acquired Livestar, Hackermeter.
  • In October 2013, Pinterest won a $225 million round of equity funding that valued the website at $3.8 billion.
  • In April 2015, Pinterest acquired team from Hike Labs, which had been developing a mobile publishing application called Drafty.
  • In June 2015, Pinterest unveiled “buyable pins”. Rich Pins – pins which have more information than a normal link – will get a new button that allows users to purchase things directly from partners that it’s working for. Users will see prices, be able to select specific types of a product (like the color), and then they can tap the button to buy the product. The item will arrive at the user’s door.
  • In December 2015, Pinterest launched a new way for users to monitor price drops on buyable pins. “When users save pins, they’ll get a heads up when a price drops in the form of an in-app notification and an email. They can then jump straight to that pin and make the purchase.”
  • Early 2016, Pinterest hits 110 million active users; 85% female.

Pinterest gifComing to Pinterest: Interactive shopping

–Give users the ability to take a photo of an object and Pinterest will essentially aggregate a list of recommendations, taking into consideration the style and features within the photo.

–If a photo contains multiple objects, Pinterest will allow you to tap on a visual search icon that will expand dots of each item in the picture. Clicking on the dots will give the users the option to purchase the object right there!

For more on Pinterest: Tips on Pinterest Marketing


google-plus-buttonThe 411 on Google+

  • An interest-based social network that is owned and operated by Google Inc. used to sync your contacts from your Gmail account to your Google+ page.
  • This is Google’s fourth foray into social networking after failed attempts at Google Buzz, Google Friend Connect, Google Orkut.
  • G+ experienced strong growth in its initial years, although usage statistics have varied.
  • Completely redesigned in November 2015 by three Google execs; the new interface places a larger focus on the Communities and Collections – less like Facebook and more like Pinterest
  • 90 million users – about 60% daily active users
  • G+ was integrated with YouTube for a short time (one required with the other).

Check out this video for more on Google+:  A guide to the new Google+

tumblrThe 411 on Tumblr

  • Started by David Karp in 2007, owned by Yahoo
  • 305 million blogs; 555 million monthly visitors
  • Falls somewhere between blog and microblog or “tumbleblogging” = short-form blogs

–Dashboard: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow.[ Users comment, reblog, and like posts from other blogs that appear on their dashboard. Users upload text posts, images, video, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users can connect their blogs to their Twitter and Facebook accounts, so whenever they make a post, it will also be sent as a tweet and a status update.

–Queue: Users set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.

–Tags: Users help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search up posts with the tag #picture.

–HTML editing: Tumblr allows users to edit their blog’s theme HTML coding to control the appearance of their blog. Users are also able to use a custom domain name for their blog.

  • In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience.

flickrThe 411 on flickr

  • Flickr was launched in February 2004 by Ludicorp, a Vancouver-based company founded by Stewart Butterfieldand Caterina Fake. The service emerged from tools originally created for Ludicorp’s Game Neverending, a web-based massively multiplayer online game.
  • Original version was a chat-room based app with live photo sharing capability
  • Yahoo acquired flickr (and parent company) in 2005
  • In 2013 flickr added Justified View with infinite scrolling
  • Added free, ad free and doublr accounts
  • Teamed up with Getty Images for stock photography/ photosharing rights

Check out this video for more on flickr: Flickr Tutorial


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